As a business owner with a million different tasks to worry about, it can be hard to decipher which marketing strategies are worth your time and which ones aren’t. From social media marketing to print advertising, the options available to you can be overwhelming. However, there are some shaky marketing strategies that you should learn about so you can focus on the best ones so you can boost your business’s visibility and credibility.
Cold calling used to be a way for businesses to close sales with new clients. Times have changed, and most customers today are angered by unsolicited calls, making them more likely to hang up than listen to what you have to say about your company. Any customers that you call should be from a call list that they signed up for and should only be called at a logical time of day – in other words, not at dinner time or early in the morning.
2. Staying Out of Touch
Some businesses choose a marketing strategy and then think that they should stick to that forever. Unfortunately, the nature of our modern world and its social media-focused culture is such that new trends and topics become relevant every day. You owe it to yourself and your business to understand what your target audience is talking about and doing online. That way, you can learn where they are, what they want and how you can meet their needs and boost your visibility among them.
3. Sending Spammy Emails
Unwanted emails are basically the junk mail of this technological age. Sending emails that go directly to the Spam box is one of the worst actions that you can take for your business. If emails are a vital part of your marketing campaign, make sure you send them to willing customers and remember that moderation is key. Sending out announcements or product highlights once per month is more than enough for most companies.
4. Fluff Content
If you are creating advertisements or other marketing content just to put something out there, you are doing your business a huge disservice. The lower the quality or substance of the content, the lower your audience’s opinion of your company is likely to be. You need to have a solid plan in place to make sure that all of the content that you put out into the world is high-quality and has a solid purpose.
5. Not Doing Research
Doing market research is a vital part of any solid marketing strategy. A customer survey that asks very specific questions of your audience helps you form an action plan and allows you to measure your success. With so many marketing tools out there, it is important to evaluate their effects on your business regularly so you can make adjustments when something isn’t working.
Now that you know how to avoid these strategies, it should be easier to create marketing plans that are more likely to be successful for your business. If you find that you still need help, consider hiring a marketing company to help you so you can focus on other crucial parts of your business while the pros handle the ins and outs of your advertising strategy.