Social Media Campaign is a marketing effort used by the business owner to improve brand awareness using social media platform. This strategy is essential in reaching your consumer and building a strong organic presence. Similarly, in other forms of online marketing, social media marketing tends to evolve rapidly. The reason why it is crucial to create the right plan that will keep up with changing trends.
Steps in Building a Successful Social Media Campaign
When used strategically, social media marketing can inform, educate and engage your audience. It can also help you establish yourself as an authority in your industry. Therefore, the key is to make sure you use the popular marketing channel effectively. Here are the 5 tips that can help you in creating the best social media campaign.
1. Use Metrics the Right Way
Metrics must be an essential part of every social media effort. They can help you analyze the effectiveness of your current strategy and make changes as needed. There are several popular metrics tools you can use, including Crawlytics, Google Analytics and BuzzSumo. Each of these tools can help you get valuable information about your audience. For best results, you should aim to include the following indicators in your metrics analyses:
- Linking engagement
- What people are saying about you
- Overall impact
You should also pay close attention to key performance indicators, or KPIs when analyzing your social media marketing strategy. A KPI is a baseline for measuring performance. If you’re just starting, you may want to limit your KPIs to the things like site traffic stats, revenue and conversion rates.
2. Create Diverse Content
Did you know nearly half of all social media users report watching at least an hour of video daily on YouTube or Facebook? If you’re not currently creating promotional videos, you’re missing out on a huge opportunity to appeal to a larger audience.
Good marketing advisers will encourage you to diversify your content. The premise behind such an approach is simple: the more diverse your content, the larger your marketing net will be. By creating the right and diverse marketing content, new audiences will be attracted and keep your past customers coming back for more.
The good news is that diversifying your content is not that hard. You can start by simply creating product images using a free or low-cost service. Then, you can pair your custom images with your written content. You can also integrate ads into your Instagram Stories to make sure your content is as engaging as possible.
3. Engage and Serve Your Customers on Social Media
In the world of social media, you need to engage your audience if you want to remain relevant. Some of the most effective engagement techniques include contests and customer service initiatives. For instance, hosting a contest can get you hundreds or even thousands of followers in minimal time. Just make sure you’re offering generous prizes that people want.
You can also use social media channels to encourage customer engagement by inviting reviews, testimonials and insights. Some of the most successful companies are masters at encouraging customer interaction on their social media pages. Therefore, learn from their examples.
4. Create Targeted Content
As a marketer, you already know how important it is to identify your target audience. However, knowing what you should do and doing it are two different things. Creating highly targeted social media content and advertisements is not easy. Especially if you want to capture the interest of your intended audience. But don’t worry because there are services that can help you with this. Try AdEspresso for Facebook, Planoly for Instagram or Salesforce Social Studio.
Ultimately, trial and error are usually necessary to figure out how to target your social streams to the ideal audience. Once you gain more experience analyzing and understanding your metrics, you’ll have an easier time creating targeted content.
5. Find New Ways to Connect To Your Audience
Has your social marketing approach become predictable or stale? If so, you’ve likely lost the interest and engagement of your followers. To reconnect, try stepping out of your comfort zone. Start creating new campaigns and initiatives that appeal to your followers on a deep level. You can refer to the company that effectively harnessed the world-changing power of a good campaign such as Dove for example. The Real Beauty Dove campaign was launched more than a decade ago, but it is still relevant today.
In conclusion, as with all worthwhile endeavors, effective social media marketing usually takes some degree of risk. Be willing to learn from your mistakes, use humor, and incorporate the above tips into your next social media campaign.